Why We Do What We Do

Free Shipping On Orders Over $60
100% Australian Made
50% of Profits Donated to Horse Rescue

A Little Bit About Us

There’s only two things you need to know about the folks here at Rescue Rugs:

  1. We love horses
  2. We make really really good horse rugs

So we thought to ourselves, “okay, how can we bring these two passions together to create something bigger than ourselves?”

And with that in mind, it seemed like the only sensible thing to do was create Rescue Rugs.

An Idea is Born

Here at Rescue Rugs, we sell honest-to-goodness, really really good Australian made horse rugs, and donate 50% of our profits to Horse Welfare and Rescue groups across the country.

There are thousands of horses in Australia right now that are neglected, abused and bound for slaughter houses. These horses have been denied a chance at a decent life and a loving home, and they’ve been stripped of their health and their dignity.

We believe it’s our responsibility as a business to make a difference and right this wrong. We believe in standing up for the things that matter, and we believe the life and dignity of every horse matters. So it’s our mission to see every last horse cared for and treated with the love, respect and dignity it deserves.

Every Rescue Rug you buy helps us with this mission. So help show the world that there is enough love to go around, and help find homes for these abandoned and mistreated horses.

Together with your help, we can find a loving home for every horse in need.

Our Partners

White Angels Horse Rescue & Sanctuary

White Angels Horse Rescue

We’re proud to announce that our first charity partner is White Angels Horse Rescue & Sanctuary. We’ll be working with Kirriley and the team to help find new forever homes for neglected horses in the Kinglake area in Victoria.

If you’d like more info on White Angels Horse Rescue & Sanctuary, see their website at https://whiteangelshorserescue.org/.


As we grow we plan to expand our reach nationally, by getting involved with Rescue Groups in every state. So if you represent or know of a great Horse Rescue charity that could use our help, please let us know at info@rescuerugs.com.au.

The Social Enterprise

Ever wonder what we do with the other 50%? Good question! The more our business grows, the bigger impact we can have on the world, so that’s why we invest nearly all of the other 50% into growing the business, as well as finding new ways to improve our products and serve you better. As well as this, we think it’s really important to show that a profit-for-a-cause business model can work, to be a role-model for other businesses in every walk of life.

How You Can Help

We’re taking the guilt-trip out of philanthropy. With Rescue Rugs, it’s easy to make a difference.

If you love our rugs, and love our cause, here are the 3 ways you can help us create a world where every horse is treated with dignity and respect:

1 – Buy A Rescue Rug

It’s a win-win: you get a great rug at great value, and a horse in need somewhere gets a second chance at life.

Every Rescue Rug helps make the world a better place.

2 – Tell A Friend

Word of mouth is critical for us to achieve our mission, and we really do need you to help spread the word about Rescue Rugs.

So tell your friends how much you love us, share us on Facebook, or just get our logo tattooed onto your forehead.



3 – Leave A Review

We’re perfectionists, and we really love our rugs, and we want you to love them as well. So if you’ve bought a Rescue Rug, tell us what you like about it, what you don’t like, and what we can do better.

And if you do love your Rescue Rug, don’t forget to leave a positive review on our facebook page and website.